THE CLIENT
Diana Alvarez Jewelry designer
THE CHALLENGE
Create a brand identity for her new startup based in Malaga, Spain, including the logo, business card, packaging, and digital assets for a new website and social media.
THE SOLUTION
I worked together with the client and define the audience, purpose, and positioning. The brand name selected was a Sanskrit word meaning “Jewel among the Gods” which links to the basic idea of the products. The selection of the fonts connects with the handcrafted jewels given a sense of the personal and uniqueness of each piece. The palette to start this first phase was simple and minimalist, using the color of the cardboard boxes and black and white.
