New Color Palette: Chelsea Recreation website

Color Palette for Chelsea Recreation

Your website is the foundation of your marketing plan and often the first impression someone has of your organization or company. With more people turning to search engines when they need information, you must have a well-designed site with fresh content and universal access for people with disability ADA color palette. Color plays such a critical role in how the content can make an impact and direct the user experience.  I needed to be sure that the color contrast ratio requirements apply to text and graphics that are essential for understanding the content or functionality.

In this mockup, I wanted to be sure that the text and background colors contrast was in the ratio of 4:5, which basically means the text is easy to read, and also included tools to make adjustments in case someone needs it.

The challenge was that Chelsea Recreation doesn’t have a logo on which I could base the new color palette, however on the last recreation website and the color that is most often associated with the industry is Green. Green also represents the growth that the department is planning to expand in the next future so I thought it was a good decision.

I introduced the rest of the colors from the city palette, Midnight blue, and Gray shades. I considered emotions and attitudes associated with different colors:

  • Green: growth, freshness, healthy lifestyles
  • Blue: tranquility, confidence, intelligence
  • Black: power, elegance
  • White: cleanliness, purity, simplicity, and purity. It also stands for modernity and honesty.

Finally, for the Upcoming Activities & Events Calendar, I applied a palette of bright and energizing colors used in the backgrounds and an associate code to identify the different activities.

I hope these pieces help to create a strong voice for the organization’s brand!